An agent track record looks like objective evidence. A list of sold properties, a set of prices, a number of days on market - these feel like facts. In many cases they are. What they are not is a complete picture. The numbers that appear in an agent profile are the ones the agent chose to show. The ones that did not make the list are absent by sele… Read More

Most sellers assume that if enough buyers attend the open home, competition will follow naturally. It does not work that way.What determines whether inspection attendance converts to competing offers is what the agent does in the 48 to 72 hours after each open home. That window is where buyer competition is either built or lost - and most s… Read More

The assumption that a well-known agency name guarantees a better outcome is one of the most persistent beliefs in real estate. It is also one of the least supported by evidence.Agency brand is a marketing asset. It builds consumer recognition and supports recruitment. What it does not do is determine how an individual agent prepares for a l… Read More

The relationship between inspection attendance and competing offers is not automatic. Something has to happen in between - and that something is almost entirely the responsibility of the agent.The open home is visible. The follow-up is not. Sellers see the number of groups through. They do not see whether those groups were contacted afterwa… Read More

This particular mistake follows a pattern most agents in the Gawler market recognise immediately. The campaign launches. The first week brings some portal views and maybe a couple of low-commitment enquiries. Week two is quieter. By week three the agent is having a conversation the vendor did not expect to be having this early. The price was too hi… Read More